Orbit Media Studios (17.01.2024)
After 20+ years of planning 1000+ website projects (and measuring performance in Analytics for each) we have learned a few things about what works and what doesn’t on websites.
In this video, we share a list of website elements and content formats that you should probably take off your website ASAP. They may be popular, they may feel like common sense, but everything on this list is here because of hard-won experience or real-world data and examples.
Here’s the list:
00:31 Vague homepage headlines 01:30 Generic navigation labels 02:40 Meaningless subheadings 03:25 Homepage sliders 03:55 Stock photos of people 04:30 Social media icons 05:12 Dates on blog posts 05:55 Long paragraphs 06:37 Press releases 07:40 PDF files 08:52 Testimonial pages 10:05 Email links 11:05 Dead end thank you pages
Are the exceptions? Of course.
You can get the full post with the detailed breakdown of everything on the list here on the Orbit blog… https://bit.ly/42j88Rb